Do all of your features load correctly when displayed on a mobile website? Do you have items out of place or overlapping? Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead.
Users spend on average 69% of their media time on smartphones. With more and more consumers spending their time on mobile you have to assume your website will be visited by a mobile device, and your strategy should reflect this.
Mobile websites must have their own campaign designed to captivate potential customers. Your layout must include your story while at the same time directing traffic.