Building an email list serves many purposes, ranging from selling your product to deciding if there is a demand for a new idea you have. Email marketing has become the lifeblood of successful interactions between businesses and customers.
80% of retail professionals indicate that email marketing is their greatest driver of client retention. You work hard to convert leads into paying customers, they should remain customers for life.
Checking email is a complementary activity. People do it while watching TV (69 percent), in bed (57 percent), and on vacation (79 percent). Having an email marketing campaign is vital to your brand.